Streetela.com x L.W.C. x T$F
The $tatus Faction has been incredibly street productive during the last 10 days!
Regrettably— we’re adamant on continuing coverage of our Living Walls experience right now. T$F executed a marvelous spectacle of work for the Eyedrum Gallery & beyond, which we will proudly blog next.
READ THIS FIRST!
We preface this horror-story as being A METAPHOR TO THE ACCOUNT OF SHAMEFUL & COUNTER-PRODUCTIVE DISREGARD WE RECEIVED FOR OUR CONFERENCE SPONSORSHIP, this is NOT a T$F sales pitch. Admittedly not a (relatively) huge ordeal— it still serves as a concise example of our obvious frustration with a bumbling conference organizer— and another loss for EVERYONE involved with Living Walls. We’re NOT expecting anyone should actually purchase our current collaboration with Streetela.com. T$F will confer under alternative terms for this platform in the near future. Here in print, The $tatus Faction has no hard feelings towards Streetela.com or it’s owner.
STREETELA An Urban Art Platform
In short- STREETELA.com is a co-operative brand created to bring the independent urban artist together with those that appreciate the work. All of the artists receive a direct percentage from the sale of their original t-shirt/poster designs. Please become better acquainted with the company’s “about us” page located HERE. It also explains the origin of the name Streetela.
Streetla intended to use the Living Walls Confernce (LWC) as the opportunity to logically launch their site, AND simultaneously sponsor support to the LWC Featured Artists. Weeks prior to the big weekend, Streetela made the initial contact to The $tatus Faction, as well as the other conference contributors. Ten of those artists returned the request for EVENT-RELATED GRAPHICS.
Streetela would trustingly use this art for t-shirt applications made publicly available online and during the conference. Production costs and retailing would be covered by Streetela and profits would be contractually shared. The proper paperwork was arranged directly with the artists who contributed to Streetela. At this point, LWC respectably had no concerning business or responsibility with Streetela beyond the introduction of their artist network. Makes sense to us! BUT WAIT!! IT DOESN’T END WITH ANYONE MAKING IT RAIN C-NOTES ALL UP IN THE CLUBZ. In fact, the exact opposite. ON WITH THE DIRT NOW….
If you’ve read our previous blog entry “What’s the Point Again?” then you already know T$F was a LWC Sponsor, going beyond the scope of our own personal T$F interests, to better this unique summit. We specifically vocalized the obvious idea to create an inexpensive LWC event poster. This would serve as an impulse-purchase and souvenir available to those attending the LWC reception. Check out this photo of a PORTION of the heads there.
(Photo flickr-jacked from / copyright reserved by CTEcreative )
NO SHIT! Every music concert, sporting event, musical, and magician with an act sells posters and knows that’s easy money to make!!
T$F offered to DONATE complimentary graphic design service to produce a LWC poster. Anticipating this to be your typical 2 Color screen-printed / 18″x 24″ / open-edition / and UNSIGNED poster. The conference director signed-off on retailing this print and agreeably ALL profits would go directly to the conference funding and supporting the expenses of the LWC Featured Artists.
After an unsuccessful attempt to collaborate on the image remotely with a few respectable LWC participants, we took it upon ourselves to just make it happen. We put sincere effort in making the poster image relevant, commercial, and selfless. We based the motif from the LWC tagline “The City Speaks.” We honestly spent several days working out the design and print-production preparation, but there was never intended representation of THE $TATUS FACTION, rather the just the conference. We can’t lie, this piece was light-weight genius at best.
After finalizing the design to include a border made of the FIFTY participating artists and speakers featured in the LWC, our part of the work was complete. Originally imagining the organizers might hire the order from the PROFESSIONAL screenprinters at TWO RABBIT STUDIOS, but who knows if they even pondered to cover the material cost of supplies and labor?!?!
Nothing moves forward on production and the conference is approaching soon. Conveniently we think of reaching out to STREETELA. We throw the idea they might subsidize the costs of supplies. We suggest making a TON of this open-edition print and selling them cheap. Make 500 posters and sell them for $10 each. Smaller profit margin but higher quantity moving. Fairly recouping the cost of only ink and paper from the profits of sale, their labor of printing would be part of their sponsorship. STREETELA KINDLY AND ENTHUSIASTICALLY AGREED. T$F then ran the agreement with the LWC director and she COMMITTED to tabling the merchandise by any means. This was an easy opportunity to raise around $3000 for the involved LWC here!!!!! GREAT!
When The $tatus Faction all got grounded in Georgia, and started to mentally prepare for exhausting work for their display, it was brought to our attention only 50 posters could be printed! WE WERE PISSED ALREADY! Having only 50 posters would only raise $300 for the conference!! WHAT THE FUCK? It wasn’t the fault of STREETELA, actually it was amazing they got it done. They outsourced to someone NOT Two-Rabbits, and they got fucked. ALL of their shirt designs intended for some of their own fair profit also got fucked. They got NONE. Now these fellows want to launch this new website through LWC and basically have zero product placement. WAMP WAMP! Whatever with what could be done future re-printing and online sales. The real reason why STREETELA didn’t produce more than 50 prints is because when the time was due, the LWC organizers failed to a solid confirmation on WHO? and WHERE? these would be sold at the event. A shame, but wise I guess. STREETELA put up $200 in supplies to make 50, but if everything was on point some intern-duck could have tabled 300-500 easily. The sales NEVER had a chance! BOO!
Worst part is the dude who runs STREETELA is a genuine guy. He is NOT a phony or a poser. He’s a professional photographer, a FATHER, a street art-enthusiast, and bonus points- an avid cyclist (minus 1/2 point for all that spandex T$F caught you sporting! ha!). He’s a nice guy with who had some hard-earned money & time, to donate as a sponsor to better the movement. Now he’s sitting on some unsold paper waste and a loss of invested capital. He was just another casualty of the poor organization. The conference itself was a victim to the loss of this potential funding. This shit was so EASY! What a waste.
See the printed piece! Available for $10 on STREETELA.com right HERE.
AFTER WE LOST OUR MINDS…. and did not receive ANY reimbursement for the LWC artwork T$F built in Atlanta, shit got WORSE! Concerned over insufficient supplies as a participating artist, T$F strongly vocalized the problem to the LWC director. Instead of compassion- T$F was met with contempt!!
It was said to The $tatus Faction by the LWC director “If you had any belief of return for your hard work, we would have asked you NOT to do it.”
HAHAHA! YOU ARE FUCKING WITH SOME CRAZY DUDES RIGHT NOW!!
T$F was informed that regardless of our resilient contributions to the funding, ALL THE LWC BUDGET WAS SPENT.
Foo- the reception wasn’t even til the weekend and days before the bank was tapped?!?! That’s SKEEEETCHY! T$F will delve deeper blogging that s¢andal- but in the moment all we had the power to do was revoke what contribution we still could. We retracted our donated design service, and seized the sales of the print away from the conference budget. There was never a conference subordinate designated to retail the souvenir in the first place!!!
Pathetically beat, and late to the gallery opening— we asked some T$F family to generously sit and table the poster merchandise. How sad and messed up that WE sit at OUR OWN ARTWORK INCLUDED RECEPTION to peddle off a cheap souvenir, only in effort to pay for the paint we needed on our conference-permission public mural! What the fuck ya’ll? The effort to table prints wasn’t worth missing our gallery reception and sharing time with T$F family, so we put the posters back in the trunk.
T$F went again to meet with STREETELA the day after the show. Disappointed and saddened they paid $200 for nothing, and our coupled design effort went in vein- we agreed to reshape the non-existent product profit. STREETELA.com is attempting to sell the prints online, and cut their $200 production costs off the top, then ALL remaining profits will go directly to The $tatus Faction— to reimburse their materials used in the LWC. After all- the ORIGINAL plan was to “use the profits for the Featured Artists” anyway- that being US. We think FUCK YOU if that’s not fair for us by now.
There is such tiny profit margin here, it could NEVER cover what T$F paid to buy all that bucket paint. BULLSHIT. STREETELA painstakingly had T$F pencil-sign and number the posters. How lame! We signed a poster that has the names of FIFTY DIFFERENT people on it. HAHAHAHA! That is BULLSHIT. If anyone makes something that says OUR NAME “THE $TATUS FACTION” on it, and then sells it without us getting a piece of the pie- GET READY FOR US TO REACT IN OUR NASTY NATURE. That’s not smooth at all. We look like clowns. Our sponsorship paid for the air-mattress and cigarettes of other participating artists while we got dick back from the cookie jar. Now we ask you NOT to buy this poster. Or how about the dude reading this whose NAME MIGHT BE ON THAT POSTER?!?! He/she must be like “WTF IS THIS SHIT?!?!? Why didn’t I get one of those posters and Why do I have to buy it and Why is it limited edition by The $tatus Faction?” That makes us look retarded. Please don’t buy that poster. NOW YOU ALL KNOW A GREAT EXAMPLE OF WHAT MAKES T$F SO FUCKING ANGRY!!!
THIS WAS JUST ONE EXAMPLE OF A FUCK-UP AT THE LIVING WALLS CONFERENCE!