The Status Faction tries to avoid logo spoofs for the most part, but this opportunity was too good to pass up. Follow the journey as TSF campaigns to jam Atlanta.
If you know Atlanta then you’ve seen their city seal.
The Atlanta city seal includes the Phoenix rising from its ashes, symbolic of the city’s rebuilding following its destruction during the Civil War. Two significant dates are outlined on the city seal: 1847 – the year the first city charter was established – and 1865 – the year after Atlanta burned at the hands of General Sherman, yet the same year, it rose from the ashes stronger than ever. On the seal is the word “RESURGENS” which is latin for “rising again”.
We’re pretty sure this seal has been graphically flipped more than a few times, but The Status Faction wanted to turn it completely inside out, both visually and textually. Our goal was to invert the meaning from ‘rising again’ to ‘revolting against’. We’re not clear if “INSURGENS” is proper latin, but it’s our spin on the english spelling “insurgence” meaning: the action or an instance of rebellion; an insurrection. That covered the typography of the city seal.
The second aspect was the rising phoenix, we replaced it with the skeleton of a bat.
In Western culture, the bat is often a symbol of the night and its foreboding nature. The bat is a primary animal associated with fictional characters of the night, both villains like Dracula and heroes like Batman. What could be a better creature to represent the nocturnal T$F rebels?!?!
At the beginning of Summer, 3RD1 and NOS head south to “The A” (nobody actually calls it Hotlanta). Our goal being to reproduce this graphic in monumental scale, and without asking permission. We find a prime spot along Atlanta’s Beltline, adjacent to the city’s newest skateboard park and along a highly trafficked pedestrian route.
Coincidently it’s right under what the city named the “FREEDOM PARKWAY BRIDGE”
T$F used house paint, foam brushes, and rollers for this project.
Always being one thing or another- we dealt with some light rain while painting in the dark.
Here’s the finished work:
We also added an enormous full spell out of “THE STATUS FACTION” letters, in case you can’t read.
However successful the work was, we didn’t stop there, we also cremated the city with 2,000 stickers for good measure.
Here are just a couple photos of that inclusion to the campaign (click to enlarge):